About me
Background
From the first moment I used a computer—which was terminal hooked up to a HP minicomputer, I knew that working with computers is what I wanted to do with my life. For the past 20+ years, my main interest in computers—both software and hardware—has always been to create tools that automate tasks.I have always felt that any job is more fun when you use a tool, or tools, to help you out! And I soon learned that it's an even more rewarding to make tools that are designed so anyone can use them—thus started my interest in usability.
11 years ago I helped to start Interactive Digital Communications, which later merged with JMK to form BrandLogic (web site), one of the leading Branding and Identity firms on the east coast. I am currently the president of BrandLogic Interactive—an application development firm that focuses on Web applications with an emphasis on usability.
To give me a break from my career, I have many wonderful distractions. First and fore most is my family: my wife Colleen, our two beautiful girls Izabella and Virginia, and our two border collies Mocha and Bella. We live together in the charming village of Honeoye Falls, New York, just a short drive from Rochester.
I am also interested in astronomy, hiking, hockey, reading, science (all disciplines), and woodworking.
Areas of focus
- Application development
- Application integration
- Process simplification
- System administration
- System design
- Usability
- Web design
Professional memberships
- Rochester Academy of Sciences - Astronomy section (web site)
- IEEE Associate Member (web site)
- ACM Member (web site)
Publications
- Working Wonders on the Web, Linux Magazine August 2000 (web site) *registration required
Contact info
- e-mail: ldroth@gmail.com
- postal: 19 Cambridge St., Rochester, New York 14607
