What's on your logout page?
Closed Loop Marketing posts a very well thought out article regarding the page a Web site presents when a user logs out.
Sandra Niehaus writes:
Let’s put ourselves in the shoes of a site visitor for a moment. … Now she’s done using the site, and logs out.
And sees, however briefly, the logout thank you page. Here is a transition state, a zone where the visitor’s attention is not yet focused on a new task. Here’s your opportunity. What will you say?
In addition to a critic of some excellent examples, Ms. Niehaus also creates a nice table of optimization guidelines. Definitely a good read. I am also interested in reading the book she references:
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